SEO, PPC, META ads & web design specialist
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It depends — on your sector, your goals, and your available budget.
Marketing isn’t a cost — it’s an investment. Every pound should deliver measurable return.
At Ahead Marketing, we start by deeply understanding your business — your goals, target market, industry, challenges, and constraints. From there, we build a bespoke, integrated strategy considering PPC, SEO, META ads, CRO and web design.
We make every channel work harder — and work together to generate leads, conversions, and ROI.
Every decision we make is driven by data and research.
When you spend money sending users to your website, we need to make sure we’re sending them to somewhere effective.
Landing pages need to resonate with your target audience through effective copy & design, as well as follow best CRO and UX principles.
WordPress is usually the preferred choice, however we have experience with many other CMS’s, including custom coded.
An effective marketing strategy balances short-term wins with long-term growth.
Get your free 30 minute consultation, if we're a good fit, we'll have a longer strategy call.
Understanding your goals we will then research the best way to reach them by website & market analysis.
With a strategy in place it's then time to action it! The first 14 days are a learning phase.
Access your results 24/7 on your dashboard, plus monthly check-ins with a dedicated account manager.
This ROI calculator helps you estimate how much revenue your marketing budget could generate based on your website performance and sales process.
Here’s what each part means:
Monthly Marketing Budget – How much you plan to spend on marketing (e.g. SEO, PPC, Paid Social).
Website Traffic – How many visitors your website gets each month.
Website Conversion Rate – The percentage of visitors who generate leads or key events (fill out a form, call you, etc). Most websites convert between 2–5%.
Lead-to-Sale Conversion Rate – The percentage of leads or key events that turn into paying customers. This varies by industry, but 10–30% is a common range.
AOV (Average Order Value) – The average amount each customer spends when they buy from you (we use this figure to estimate a profit based on your average customer).
Once you enter your numbers, the calculator shows:
Estimated Leads – How many leads your website could generate.
Estimated Sales – How many of those leads could convert into customers.
Estimated Revenue – How much revenue that could generate.
ROI – Your return on investment, based on your budget and estimated revenue.
Whether you’re launching something new, or would just like to get more information, we’d be happy to have a first meeting.
*Some projects delivered in collaboration with agencies during previous roles.
Please reach out if you have any further questions.
Quality will always trump quantity in most areas in life, and that’s the same with traffic. By casting out your net to a broader audience, the effectiveness always diminishes as you’re targeting more of a colder audience. Quality traffic will be the most effective and therefore the more cost effective option. This is why keywords are so vital for any campaign.
Where many agencies focus on surface metrics like impressions or clicks, we prioritise outcomes that matter: leads, conversions, revenue. We start with a deep understanding of your business, market, and budget restraints, and build a bespoke, integrated strategy around what will actually move the needle.
You won’t get fluffy reports or vague promises — you’ll get clear tracking, live dashboards, and a partner who’s genuinely accountable for your return on investment.
And unlike many agencies, we don’t treat SEO, PPC, or Paid Social in isolation — we make them work together as one cohesive system built for long-term growth and short-term wins.
We absolutely can do specific services only, though we will review the site’s marketing strategy as a whole to inform you of other considerations, as well as provide realistic projections. For SEO, it is a long-term strategy, so for new websites it will take between 3-6 months before you see an ROI, this sis because it takes time to build up the site’s SEO and credibility in the eyes of Google. For PPC and Meta ads, these are short term strategies and so will deliver an ROI much more quickly.
The digital world is filled with bad business, and it’s my vision of this business to deliver an ethical, transparent and a great service. I don’t lock clients into long-termcontracts, I instead believe in earning your business through performance. In fact, I offer flexible packages such as monthly rolling of an initial trial period before committing to a contract (which has some discount benefits).
The most effective marketing strategy for you will be dependent on the unique circumstances surrounding your business, such as:
We conduct rigorous research on your target market, your competition, a website audit to understand how established your domain is and a marketing / ROI audit to see what’s already working and what’s not.
All this data then informs our strategy, which will typically balance long and short-term strategies so we can start getting conversions straight away, whilst also planning for the future, where we plan to lessen the reliance on short-term strategies over time – giving you a higher ROI.
Every business needs a website, and every website needs marketing. I work in any industry, and my rigorous research ensures that I’ll know and understand your industry inside out.
Here is a list of previous clients I have worked with by Industry in my previous role:
ROI is the most important success measurement.
All of the components that build an ROI is therefore also very important, such as:
Lead-to-sale conversion rate, and average order value is something that will need to be provided by the client in order to calculate our ROI.
But to dive into the two other factors deeper…
Website traffic
We can see in GA4 in the traffic acquisition a breakdown of exactly what traffic channels brought in what users, and how many conversions each traffic channel brought in. We can even see how different marketing strategies interplay and complement each other and how they work together to eventually lead to a conversion. E.g. early touchpoint being PPC, with the nurturing and finally last touchpoint to conversion being Organic Search.
We can also look at the more granular level, and see how many clicks and impressions our marketing efforts have generated. As a rule of thumb, increased impressions also increase the probability of getting clicks.
From an SEO perspective, increased keyword rankings means more visibility and the likelihood of more clicks. Keyword tracking software will be used.
All of this information will be available to you instantly at any time through our dashboards and monthly reporting.
Every industry and every unique business is different. That’s why marketing professionals will tell you that it takes at least 3-6 months of trying and testing a channel to fully see if it works – that includes flyers, newspaper placements, referrals, organic social, SEO, Facebook ads and PPC. It takes commitment to preserve and constantly test different ads, copy, designs, scale, reach and targeting. Professionals say this, as it takes time to dial down and analyse what works. If you don’t have tracking in place, you have no chance of seeing what works and what doesn’t!
At Ahead Marketing, tracking is essential and we ensure this is in place for your key conversions across all the marketing channels so we can see which channel is performing best. Our transparent reporting shows you exactly where your investment is going and the results it’s generating, leaving no room for guesswork or wasted spend.
Our approach may also differ from other agencies, in that we offer a holistic approach in different marketing channels. This flexibility allows us to allocate resources to the most effective channels, maximising ROI.
We also start by deeply understanding your business, core offering and target market. We can then strategies the best way to reach that market and how to most effectively communicate your core offering to them.
Digital marketing can directly lead to more leads, conversions, and ultimately, higher revenue. Yes, you could learn how to do this yourself but you could save time, effort, and the need to train or hire in-house staff. An expert will also be able to maximise your ROI.
Businesses want to grow. Digital marketing offers channels that can be scaled up (or down) to meet growth ambitions, unlike traditional marketing with fixed costs and limited reach.
PPC and meta ads generate traffic and leads instantly (of course it takes a few months to maximise ROI). SEO takes a longer time, though the time frame can only be worked by analysing your current SEO level and market competition. With a blended approach, we can generate instant results and long term compounding growth.
For all channels, campaigns can be tweaked and optimised in real-time, allowing for rapid responses to market changes or underperforming elements. This agile approach can aid in speeding up results.
Our service is designed to be “done-for-you.” Your involvement can be as minimal as a monthly check-in to review progress and discuss strategy adjustments. I manage the research, execution, optimisation, and reporting, freeing up your valuable time to focus on running your core business. We simplify the jargon and present insights in a clear, actionable way.
In order to make sure the campaign is a success and aligned with your business goals, I will require an initial lengthy meeting with yourself. In order to give you a ROI projection I will also require your AOV and lead to sale conversion rate.
Rather simply, you’ll know if its working if you see an uptick in customers!
You also get 24/7 instant access to your campaigns personal dashboard which shows impressions, clicks and leads generated to the website through the various traffic channels. If you sell products we’ll be able to instantly see your ROI, if you run a service based business we will need to understand what percentage of those leads generated customers and the values attributed to those to calculate your ROI.
I constantly monitor industry trends, algorithm updates, and emerging technologies. I invest heavily in ongoing training and advanced tools to ensure strategies are always at the forefront. By following industry best practices, and not trying to ‘cheat’ the system, we can also ensure that we don’t run into any future issues with fairer algorithm updates.
Keyword research is one of the most important step in my process. Here, we can find an angle to your service or product that puts you apart from your competition. For instance, say you are selling t-shirts – there is no way you will be able to rank for that keyword as you’ll be competing against all the massive clothing brands. However, if we assign a gender to that keyword we cut out out of the market, e.g. womens t t-shirts. Now that is still extremely competitive. But if we then find a unique angle e.g. uv protection womens shirts that then removes even more competition allowing us to cut through the market. I’ve been doing marketing for many years, and this approach always proves much more effective as its a targeted reach, not a broad reach approach.
Firstly, we have to determine and understand your brand, tone of voice and target market during our onboarding call. I then have a team of trusted copywriters that I can relay this information onto to ensure we create quality content that will not just convert but also be optimised for search engines. We can then build up your online presence with a strong foundation to go off from. So whether you need a full website of content, high converting landing pages or engaging blogs, we can definitely build this and ensure it performs.
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Data-driven marketing to elevate the standards of internet marketing.
