SEO, PPC, Meta ads & web design specialist
– managed personally
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Marketing isn’t a cost – it’s an investment. Every pound should deliver measurable return.
About
You work with Howard directly, every time – not a beginner marketer who joined last month or an outsourced team you’ve never met.
Live dashboards, 24/7. Many agencies will only send a report at the end of each month. However, data is very easy to manipulate. Ahead Marketing on the other hand is completlety transparent. Customers can view their results any time using real time dashboards, plus we actively like to teach clients how to view and understand GA4 and GSC.
Every decision is backed by search data and market research. We only target terms people actually search for.
In digital marketing there is a lot of jargon and the language doesn’t make it very accessible for most business owners. We make it clear and easy to understand. If you don’t understand what we’re doing and why, we’re not doing our job.
At Ahead Marketing, we start by deeply understanding your business – your goals, target market, industry, challenges, and constraints. From there, we build a bespoke, integrated strategy considering PPC, SEO, META ads, CRO and web design.
We make every channel work harder – and work together to generate leads, conversions, and ROI.
An effective marketing strategy balances short-term wins with long-term growth.
Get your free 30 minute consultation, if we're a good fit, we'll have a longer strategy call.
Understanding your goals we will then research the best way to reach them by website & market analysis.
With a strategy in place it's then time to action it! The first 14 days are a learning phase.
Access your results 24/7 on your dashboard, plus monthly check-ins with Howard.
SEO & PPC
SEO & web design
Web design, SEO, PPC & Meta Ads
Every decision we make is driven by data and research.
When you spend money sending users to your website, we need to make sure we’re sending them to somewhere effective.
Landing pages need to resonate with your target audience through effective copy & design, as well as follow best CRO and UX principles.
WordPress is usually the preferred choice, however we have experience with many other CMS’s, including custom coded.
Whether you’re launching something new, or would just like to get more information, we’d be happy to have a first meeting.
Please reach out if you have any further questions.
Every industry and every unique business is different. That’s why marketing professionals will tell you that it takes at least 3-6 months of trying and testing a channel to fully see if it works – that includes flyers, newspaper placements, referrals, organic social, SEO, Facebook ads and PPC. It takes commitment to preserve and constantly test different ads, copy, designs, scale, reach and targeting. Professionals say this, as it takes time to dial down and analyse what works. If you don’t have tracking in place, you have no chance of seeing what works and what doesn’t!
At Ahead Marketing, tracking is essential and we ensure this is in place for your key conversions across all the marketing channels so we can see which channel is performing best. Our transparent reporting shows you exactly where your investment is going and the results it’s generating, leaving no room for guesswork or wasted spend.
Our approach may also differ from other agencies, in that we offer a holistic approach in different marketing channels. This flexibility allows us to allocate resources to the most effective channels, maximising ROI.
We also start by deeply understanding your business, core offering and target market. We can then strategise the best way to reach that market and how to most effectively communicate your core offering to them.
Where many agencies focus on surface metrics like impressions or clicks, we prioritise outcomes that matter: leads, conversions, revenue. We start with a deep understanding of your business, market, and budget restraints, and build a bespoke, integrated strategy around what will actually move the needle.
You won’t get fluffy reports or vague promises — you’ll get clear tracking, live dashboards, and a partner who’s genuinely accountable for your return on investment.
And unlike many agencies, we don’t treat SEO, PPC, or Paid Social in isolation — we make them work together as one cohesive system built for long-term growth and short-term wins.
Quality will always trump quantity in most areas in life, and that’s the same with traffic. By casting out your net to a broader audience, the effectiveness always diminishes as you’re targeting more of a colder audience. Quality traffic will be the most effective and therefore the more cost effective option. This is why keywords are so vital for any campaign.
We absolutely can do specific services only, though we will review the site’s marketing strategy as a whole to inform you of other considerations, as well as provide realistic projections. For SEO, it is a long-term strategy, so for new websites it will take between 3-6 months before you see an ROI, this is because it takes time to build up the site’s SEO and credibility in the eyes of Google. For PPC and Meta ads, these are short-term strategies and so will deliver an ROI much more quickly.
The digital world is filled with bad business. Fortunately, at Ahead Marketing, it’s our vision to deliver an ethical, transparent and great service. We don’t lock clients into long-term contracts. Instead, we believe in earning your business through performance. In fact, we offer flexible packages such as monthly rolling fees during an initial trial period before committing to a contract (which has some discount benefits).
The most effective marketing strategy for you will be dependent on the unique circumstances surrounding your business, such as:
We conduct rigorous research on your target market, your competition, a website audit to understand how established your domain is and a marketing / ROI audit to see what’s already working and what’s not.
All this data then informs our strategy, which will typically balance long and short-term strategies so we can start getting conversions straight away, whilst also planning for the future, where we plan to lessen the reliance on short-term strategies over time – giving you a higher ROI.
Every business needs a website, and every website needs marketing. We work in any industry, and our rigorous research ensures that we’ll know and understand your industry inside out.
We have worked in all of these industries:
ROI is the most important success measurement.
All of the components that build an ROI is therefore also very important, such as:
Lead-to-sale conversion rate, and average order value is something that will need to be provided by the client in order to calculate our ROI.
But to dive into the two other factors deeper…
Website traffic
We can see in GA4 in the traffic acquisition a breakdown of exactly what traffic channels brought in what users, and how many conversions each traffic channel brought in. We can even see how different marketing strategies interplay and complement each other and how they work together to eventually lead to a conversion. E.g. early touchpoint being PPC, with the nurturing and finally last touchpoint to conversion being Organic Search.
We can also look at the more granular level, and see how many clicks and impressions our marketing efforts have generated. As a rule of thumb, increased impressions also increase the probability of getting clicks.
From an SEO perspective, increased keyword rankings means more visibility and the likelihood of more clicks. Keyword tracking software will be used.
All of this information will be available to you instantly at any time through our dashboards and monthly reporting.
Digital marketing can directly lead to more leads, conversions, and ultimately, higher revenue. Yes, you could learn how to do this yourself but you could save time, effort, and the need to train or hire in-house staff. An expert will also be able to maximise your ROI.
Businesses want to grow. Digital marketing offers channels that can be scaled up (or down) to meet growth ambitions, unlike traditional marketing with fixed costs and limited reach.
PPC and meta ads generate traffic and leads instantly (of course it takes a few months to maximise ROI). SEO takes a longer time, though the time frame can only be worked by analysing your current SEO level and market competition. With a blended approach, we can generate instant results and long term compounding growth.
For all channels, campaigns can be tweaked and optimised in real-time, allowing for rapid responses to market changes or underperforming elements. This agile approach can aid in speeding up results.
Our service is designed to be “done-for-you.” Your involvement can be as minimal as a monthly check-in to review progress and discuss strategy adjustments. We manage the research, execution, optimisation, and reporting, freeing up your valuable time to focus on running your core business. We simplify the jargon and present insights in a clear, actionable way.
In order to make sure the campaign is a success and aligned with your business goals, we will require an initial lengthy meeting with yourself. In order to give you an accurate ROI projection, we will also require your AOV (average order value) and lead-to-sale conversion rate.
Rather simply, you’ll know if it’s working if you see an uptake in customers!
You also get 24/7 instant access to your campaign’s personal dashboard, which shows impressions, clicks and leads generated to the website through the various traffic channels. If you sell products, we’ll be able to instantly see your ROI. If you run a service-based business, we will need to understand what percentage of those leads generated customers and the value attributed to those, in order to calculate your ROI.
We constantly monitor industry trends, algorithm updates, and emerging technologies. We invest heavily in ongoing training and advanced tools to ensure strategies are always at the forefront. By following industry best practices and not trying to ‘cheat’ the system, we also ensure that we don’t run into any future issues with fairer algorithm updates.
Keyword research is one of the most important steps in our process. Here, we can find an angle to your service or product that puts you apart from your competition.
For instance, say you are selling t-shirts – there is no way you will be able to rank for that keyword, as you’ll be competing against all the massive clothing brands like ASOS, Marks & Spencer’s & Next etc.
However, if we assign a gender to that keyword, we cut out half of the market, e.g. ‘women’s t-shirts’. Now that is still extremely competitive. But if we then find a unique angle e.g. ‘UV protection women’s t-shirts’, that then removes even more competition, allowing us to cut through the market.
We’ve been doing marketing for many years, and this approach always proves much more effective as it’s a targeted reach, not a broad approach.
Firstly, we have to determine and understand your brand, tone of voice and target market during our onboarding call. We then have a team of trusted copywriters who ensure quality content, that will not just convert, but also be optimised for search engines.
We can then build up your online presence with a strong foundation to go off from. So whether you need a full website of content, high-converting landing pages or engaging blogs, we can definitely build this and ensure it performs.
This ROI calculator helps you estimate how much revenue your marketing budget could generate based on your website performance and sales process.
Here’s what each part means:
Once you enter your numbers, the calculator shows:
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Data-driven marketing to elevate the standards of internet marketing.
