case study (2)

This client has been with me for 47 months doing solely SEO for £397 a month. Their results have compounded astoundingly.

Impressive statistics

  • 72% of all conversions are now generated by SEO
  • 425% increase in Organic users
  • 72 keywords ranking on page 1

Organic traffic increases

Organic traffic:

  • Users: 735 (+425%)
  • Sessions: 854 (+443.95%)
Screenshot 2025-06-25 at 08.16.44

Google Search Console:

  • Clicks: 5.31k
  • Impressions: 716k

Conversions?

Conversion tracking was previously not set up, so I setup the tracking for form submissions email clicks and email clicks. Over the last 30 days this client has received 43 key events, 14 of which were form submissions.

Looking back at their form submissions which are tracked using Ninja forms, we can see how the customer first heard about the client that led to a form submission.

From 50 form submissions, 36 were generated by SEO – that’s 72%!

Screenshot 2025-06-25 at 08.40.48

Keyword rankings

This graph shows our page 1 rankings over time.

When we started the client had 2 keywords ranking on page 1.

Fast forward to today, they now have 72 keywords tanking on page 1, 38 of which are in positions 1-3.

Screenshot 2025-06-25 at 08.48.27

The keyword rankigs are a mixture of local and national phrases, some impressive rankings are:

Upholstery Tunbridge Wells – ranks 1st (their base location)
Leather upholsterers – ranks 1st
Recovering leather chairs – ranks 2nd
Traditional upholstery – ranks 2nd
Upholstery West Sussex – ranks 3rd
Upholstery Kent – ranks 3rd
Ottoman upholstery – ranks 3rd
Upholstery Medway – ranks 3rd
Bespoke Upholstery – ranks 4th
Sofa spring repair – ranks 6th
Reupholstery – ranks 9th

My approach

  1. Rank for their priority keywords that will generate business straight away (upholstery Tunbridge Wells)
  2. Gradually build up content on the site to rank for other nearby areas
  3. Target specific upholstery services to capture national demand

 

It’s been really rewarding seeing the progression of this business.

The client now services interior designers in London and has been featured in top magazines such as The Wall Street Journal & The World of Interiors Magazines, and he even made an appearance on Grand designs!

Onecontributor

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