SEO for clothing brand

02/07/2025

This client is a men’s underwear brand and has been with me for only 6 months doing solely SEO for £350 a month. Their results are fantastic.

Impressive statistics

ROI = 6.86 (for every pound spent, they got £6.86 in return)
16.82% increase in Organic revenue
42% increase in Organic clicks
96% increase in Organic impressions

Organic traffic increases

Organic traffic:

Users: 46,535 (+34.61%)
Sessions: 84,644 (+39.52%)

Google Search Console:

Clicks: 32.7k (+42%)
Impressions: 528k (+96%)

Conversions?

Organic Search was the most performing traffic channel they had throughout every consumer touchpoint.

As a result through Organic Traffic alone, we generated:

Revenue: £100,056.94 (+16.82%)
ROI: 6.86 (for every pound they spent, they received £6.86 in return!)

Keyword rankings

This graph shows our page 1 rankings over time.

When we started, the client had 4 keywords ranking on page 1.

Fast forward to today, they now have 27 keywords ranking on page 1, 20 of which are in positions 1-3.

The keyword rankings are all national phrases highlighting their niche:

Crotchless mens underwear – ranks 1st

Bubble Thong – ranks 1st

V brief – ranks 1st

Crotchless Mens Thong – ranks 1st

U style v brief – ranks 1st

Mens V Thong – ranks 2nd

Crotchless jockstrap – ranks 2nd

Sexy Mens Swimwear – ranks 3rd

Mens thongs – ranks 3rd

Crotchless panties for men – ranks 3rd

Mens g strings – ranks 6th

My approach

Identify their niche in the market. By assigning a gender to the keywords we could straight away remove half the market (and competition) then we targeted more closely at their niche (e.g. sexy) to differentiate against the average underwear companies, again removing competition.
On-page optimisations were put in place to actively target selected keywords.
Page performances were tracked, and SEO optimised content was added to further rank the pages alongside an off-page SEO strategy.

The client is happy with the results!

“We have definitely seen a MASSIVE difference in daily sales over the past couple of weeks, our average day is usually around £400-£500 a day of sales and that is a good day, however we have been pushing up to £900 on some days, so definitely noticing a difference!”