seo-for-company-formation-specialist

This client specialises in Dubai company formation, banking services and various unique license approvals for the United Arab Emirates. 

The website and business were completely new with no prior SEO work carried out before, and during our 3 months, we saw impressive growth for a new campaign.

Impressive statistics

  • 314% increase in organic conversions
  • 215% increase in organic users
  • 138% increase in organic clicks
  • 288% increase in organic impressions
  • Page 1 keywords increased from 6 to 35.

Organic traffic increases

*Data comparing the last 30 days to the 30 days prior to the campaign.

Organic traffic last 30 days:

  • Users: 971 (+215.26%)
  • Sessions: 1,490 (+129.58%)
  • Key events: 224 (+314.81%)
Screenshot 2025-08-12 at 21.17.22

Google Search Console:

  • Clicks: 828 (+137.93%)
  • Impressions: 4,210,000 (+288%)
Screenshot 2025-08-12 at 21.23.42

Zooming out, we can see a very positive trajectory in our Google Search Console.

Screenshot 2025-08-12 at 20.50.53

Conversions?

Key events +334.81%

In the attribution channel, we can see that Organic Search has contributed a lot to the late touchpoints, suggesting that our keywords are targeting lots of bottom-of-the-funnel (high-converting) keywords.

Screenshot 2025-08-12 at 22.15.34

Keyword rankings

This graph shows our page 1 rankings over time.

When we started the campaign in May, the client had 6 keywords ranking on page 1, with 0 keywords ranked 1-3, and 12 keywords ranking on page 2.

Screenshot 2025-08-12 at 21.06.47

Today, they have 69 keywords on page 2, 35 keywords ranking on page 1, with 6 keywords ranked 1-3.

This was fantastic growth for a new website.

The keyword rankings are all national phrases highlighting their niche. Here’s a selection of some of the best:

outsourcing compliance services in difc – ranks 1st
vara license – ranks 3rd
llc in dubai – ranks 3rd
nft minting dubai – ranks 4th
company formation in ifza – ranks 4th
emi license – ranks 5th
adgm license categories – ranks 6th
adgm category 3c license – ranks 6th
import export company setup in dubai – ranks 6th

My approach

  1. Identify keywords for their market
  2. On-page optimisations were put in place to actively target selected keywords, this included assigning keywords to the most suited page and optimising the title tag, H1 tag, meta descriptions, adding SEO content and optimising images.
  3. Performance was then tracked and reported on.
headshot-light-gold

Howard Head. MSc

Marketing with standards.

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