Ahead Marketing is a digital marketing agency that operates in Godalming and throughout Surrey. Through high-converting web design, we build websites that perform, and we drive traffic to them via SEO, PPC and meta ads. Through this integrated approach, we balance short-term gains and long-term cost-effective growth.
With our knowledge and experience, we can:
Before we start climbing the ladder, we need to make sure it is against the right wall. This means we must clearly define your business objectives before we can create the best strategy to achieve them.
We conduct deep market research by looking into your current performance and how it compares to competitors. From this, we deduce what we need to improve upon to match competitors. Keyword research is also undertaken to inform our PPC and SEO campaigns.
With a strategy in place, it's time to execute it. This means setting up tracking so we can monitor the effects of our work, followed by campaign setups and activations. Each service has their own unique set of tasks, we’d be happy to show these during our initial call.
Following implementation we then monitor the work and make further adjustments to maximise performance and ad spend. For PPC and meta ads, the first 14 days are very much a learning phase.
A website is the perfect place to promote your business. Everything from the font, brand colours, navigation and tone of voice should speak your business. It’s very worth saying, that there’s no point in spending money in advertising if the website does not convert. With all campaigns, we work to improve your conversion rate if you currently have a website already built.
WordPress is usually the preferred choice, however we have experience with many other CMS’s, including custom coded.
PPC is a marketing strategy where you pay to get to the top of the search rankings. These high placements translate to great clickthrough rates, and puts you in front of targeted users through search and display ads.
SEO is a marketing strategy where you earn your way up the search results, and unlike PPC (where once you stop paying you lose your positions), SEO positions are a long term investment. It takes a long time, (3-6 months, before seeing the full extent of results), but once ranked its a highly cost effective marketing strategy.
Meta owns Facebook and Instagram, and they offer highly targeted advertising options. Advertising on social media platforms is fantastic for raising awareness of your business, where best results coome from quality creative visuals and videos.
Let’s talk on a video call, or we can meet in person if you live nearby.
*Some projects delivered in collaboration with agencies during previous roles.
Please reach out if you have any further questions.
You’re ready for a digital marketing agency when you have clear objectives to achieve. Wherever that be raising awareness for your business for a successful business launch or if you’re looking to grow through increased leads and sales. If you’re struggling to find the time to market your business or lack the experience or knowledge to do this, a marketing agency is less risky approach to achieve your goals.
Digital marketing costs vary depending on your specific goals. Our pricing is flexible to match businesses at various stages of their development. Here at Ahead Marketing, we treat marketing like an investment, not an expense. To deliver the best odds of a positive ROI, some campaigns will need to reach a certain level of investment to remain competitive in their unique industry. So, the honest answer is that pricing will depend on a unique industry basis. We can provide a detailed proposal after understanding your unique needs.
An initial in-depth conversion will be needed so that we can fully understand your business objectives, and indeed throughout month one of our campaigns, we like to keep our clients fully informed of all actions. Subsequent months’ communications can be as frequent or as infrequent as you’d like. Though the benefits of outsourcing your marketing to a digital marketing agency is that our service is designed to be ‘done-for-you’, allowing you to have the time to focus on the core operations of your business.
PPC and meta ads generate results as soon as campaigns go live, which we can get up very quickly. SEO is a longer-term strategy and typically takes 3-6 months to see the full extent of results (though established sites can see results much quicker). Ultimately, we seek to make an immediate positive impact on your business through CRO optimisation and paid advertising channels.
Before our campaign goes live, we ensure that all necessary tracking is in place, including form submissions and telephone calls for service-based industries, as well as revenue tracking (add-to-basket, remove-from-basket, checkout cancellations, and sales) for product-based businesses.
All of this data will be recorded in our custom dashboard, which you get 24/7 instant access to, which includes reporting from GA4, GSC (organic traffic), Google Business Profile, Google ads and Facebooks ads.
We can also calculate ROI projections from the outset of our campaign, and we can track accurate ROI if we understand your expenses, to work out net profit divided by marketing costs x 100 = ROI.
We can hold monthly reporting check-ins to explain our results.
Since we view marketing as an investment rather than a service, Ahead Marketing is dedicated to it’s clients’ success. By providing transparent data, upholding moral principles, and supporting judgements with evidence, we hope to differentiate ourselves from other organisations in terms of standards and quality. Let’s talk if you’re prepared to begin an internet lead generation campaign.
This ROI calculator helps you estimate how much revenue your marketing budget could generate based on your website performance and sales process.
Here’s what each part means:
Monthly marketing budget – How much you plan to spend on marketing (e.g. SEO, PPC, Paid Social).
Website traffic – How many visitors your website gets each month.
Website conversion rate – The percentage of visitors who generate leads or key events (fill out a form, call you, etc). Most websites convert between 2–5%.
Lead-to-sale conversion rate – The percentage of leads or key events that turn into paying customers. This varies by industry, but 10–30% is a common range.
AOV (Average Order Value) – The average amount each customer spends when they buy from you (we use this figure to estimate a profit based on your average customer).
Once you enter your numbers, the calculator shows:
Estimated leads – How many leads your website could generate.
Estimated sales – How many of those leads could convert into customers.
Estimated revenue – How much revenue that could generate.
ROI – Your return on investment, based on your budget and estimated revenue.
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Data-driven marketing to elevate the standards of internet marketing.
