Ahead Marketing is a digital marketing agency operating throughout Woking and Surrey that specialises in generating leads for clients. We do this through designing high-converting websites and advertising these sites through PPC, meta ads and SEO.
Hiring a digital marketing agency provides several benefits:
We begin by gaining access to reporting tools, understanding your business goals, industry and target market and brainstorming opportunities.
We then conduct deep research into consumer demand, consumer and industry research and formulate a strategy to best reach your business goals.
At this stage, it’s time to implement and realise our strategy, which varies client to client, but will likely use a mixture of PPC, SEO and CRO (possibly website design / meta ads).
Using reporting tools, we can analyse the effects of our work and make further adjustments to ad copy and targeting to increase ROI. Data is available through our client app.
A well-designed website is crucial before we begin advertising and sending traffic to it. In some cases, we will need to make adjustments to your current setup, or we can do complete redesigns, branding, hosting, email setups, domain registrations and maintenance.
WordPress is usually the preferred choice, however we have experience with many other CMS’s, including custom coded.
Google ads are fantastic at generating traffic and leads fast. They work via a bidding strategy, where we strategically allocate resources to get to the top of search results, making use of high CTR.
SEO is a longer-term strategy where we optimise a website to rank for certain keywords and achieve top rankings by earning them. This is achieved by establishing experience, authority and trust through the eyes of Google, and optimising the website through technical, on-page and off-page SEO. Once working, it is a highly cost-effective method to generate consistent leads.
Meta owns both Facebook and Instagram, and we can advertise across these platforms to generate awareness and leads for your business. Due to the nature of social media, creatives need to be eye-catching and effective to work. We can help brainstorm ideas, script writing and can even offer video production and editing services.
*Some projects delivered in collaboration with agencies during previous roles.
Please reach out if you have any further questions.
Reporting is one of the most important activities we do, as without it, our work goes unmeasured and it would be difficult to assess whether certain optimisations had the desired effect or not.
That’s why at the very outset of our campaigns, we ensure robust tracking is in place. We track Google Search Console, Google ads, Meta ads, Google Business Profile, AI referrer traffic and use Google Analytics to see cross-channel acquisition. Essentially, we can see what marketing channels are generating conversions and the direct effects of our work for each traffic channel. What’s more? All of this information is available to you, the client, via our client app.
We like to keep our clients informed of all our actions taken, especially during month 1 of the campaign. In fact of all our tasks our visible on our client app and ticked off once completed, so you can see where we are regarding task progress.
We also hold monthly calls to discuss actions and results achieved throughout the month, which gives our data context.
We have some case studies up on the site which are certainly worth looking at. Otherwise, we have worked across these industries before:
Chances are, we can show a specific example upon request.
Whether you have a marketing team operating different channels, have in-house copywriters or just have executives interested in the marketing process, we’d be happy to include these individuals in our meetings and emails. It is also very important for us to meet these individuals to ensure we are unified and integrated towards the same goals.
We have flexible options for contracts. We offer monthly rolling fees to allow flexibility allowing you to pause or cancel at any time. Then we have contracts that have discount benefits for clients who are happy with our services long-term.
This ROI calculator helps you estimate how much revenue your marketing budget could generate based on your website performance and sales process.
Here’s what each part means:
Monthly marketing budget – How much you plan to spend on marketing (e.g. SEO, PPC, Paid Social).
Website traffic – How many visitors your website gets each month.
Website conversion rate – The percentage of visitors who generate leads or key events (fill out a form, call you, etc). Most websites convert between 2–5%.
Lead-to-sale conversion rate – The percentage of leads or key events that turn into paying customers. This varies by industry, but 10–30% is a common range.
AOV (Average Order Value) – The average amount each customer spends when they buy from you (we use this figure to estimate a profit based on your average customer).
Once you enter your numbers, the calculator shows:
Estimated leads – How many leads your website could generate.
Estimated sales – How many of those leads could convert into customers.
Estimated revenue – How much revenue that could generate.
ROI – Your return on investment, based on your budget and estimated revenue.
Prefer to message? Chat live now in the bottom corner.
Data-driven marketing to elevate the standards of internet marketing.
