Ahead Marketing is a digital marketing agency operating throughout Berkshire. We specialise in web design, PPC, SEO and meta ads. By combining these marketing channels, we can create a strategy that balances short-term wins and long-term sustainable growth, thus ensuring that when you work with us, there are always leads being generated.
We begin with an in-depth meeting where we discuss your business goals and the key offerings you’d like to push.
We then conduct keyword research to discover search demands. An audit of your site informs us what work needs to be done in order to compete.
A bespoke strategy is created, comprising of CRO, SEO, PPC and possibly meta ads. Accounts and tracking are set up, then our work is carried out.
Analysing tracking software we can see the effects of our work, and make more setting adjustments to further improve our ROI.
A website is a central place to display and promote your business. It therefore needs to be of high quality and on brand, setting the very best impression. It needs to be effective through CRO and an effective layout.
WordPress is usually the preferred choice, however we have experience with many other CMS’s, including custom coded.
We use Google ads to generate fast, effective results. It works whereby we select keywords to bid for and pay per click for every bid won. This is a highly flexible platform allowing us to: target many different keywords with different intents, set geographical preferences and consider advertising across search and display networks.
Instead of paying your way for every click, SEO generates rankings that are earned. Once working, you’ve gained the position and it is a highly cost-effective way to generate leads. The added trust of ranking highly is very positive for conversion rates, especially when we target transactional keywords and those people find you online (you’re not reaching out to them!)
Meta is the company that owns both Facebook and Instagram. We market across these platforms using creatives to generate broad awareness of your business. With many targeting settings (geographies, demographics, retargeting, lookalikes and interests) we can adjust to make it a cost-effective marketing method.
*Some projects delivered in collaboration with agencies during previous roles.
Please reach out if you have any further questions.
The quick answer is that there is no single guaranteed ROI figure. The ROI from our integrated marketing approach is dependent on many internal and external factors unique to your business.
Here are the average ROI’s we can expect from each channel:
For both PPC and meta ads, you can expect to generate two pounds for every pound spent. On the other hand, SEO generates much higher long-term ROI.
Having a great website can significantly boost conversions across all traffic channels, so this is another factor that can affect ROI.
Another thing to consider is the quality of leads that generate LTV (Lifetime Value). Even if a conversion initially yields a 2:1 ratio, a customer who makes repeat purchases over their lifetime with your business can ultimately generate an ROI closer to 10:1.
Therefore, an ROI projection is very difficult to make without first looking at your industry competition, your current website, and your business structure.
Small businesses make up the majority of our work portfolio, and we can definitely help yours.
Whilst we specialise in local service-based businesses, we can apply ourselves to any industry. We’ve previously worked in these sectors:
Our mission is to empower businesses with clear, ethical digital marketing strategies that deliver measurable results and sustainable growth.
This is all achieved through an integrated marketing strategy, where the combination of marketing channels works together to generate better results, both in the short and long term.
We treat marketing as an investment, where we aim to generate additional revenue for every pound spent, and can express your ROI projections and calculations.
We also believe in complete transparency, which is why we allow our clients instant access to all of our reporting software, such as GA4, GSC, Google ads, Meta ads and Google Business Profile performance.
Essentially, we’re not interested in quick campaigns. We’re interested in becoming a long-term asset for your business.
Our audit is designed to analyse your current website and marketing efforts so that we have a list of opportunities and work to complete to make improvements. We look at:
To conclude, we look at all of the analysis and generate a bespoke strategy to address all of the opportunities to make improvements.
Our free audit is a less comprehensive version of this. But all clients get a full audit when they sign on.
We will initially require an in-depth onboarding call where we discuss your business goals, strategy, the nature of your business, tracking, website access, and CRO opportunities. After this in-depth call where we’ve gained direction, involvement from yourself will be minimal, as our service is designed to be done for you. However, we will keep you in the loop with communications, and we also have our task tracker so you can check up on our progress. We also hold monthly meetings to discuss the results, and are always on hand via email or phone to go through any queries you may have.
Essentially, once our campaign is off and running, involvement can be as little or as frequent as you’d like.
We are always available over the phone or on email to discuss the data. However, it is usually best to organise a video call so we can give more context and visually show the data. We usually have monthly meetings with our clients where we can discuss and explain the data, as well as give the data context by explaining the actions we carried out that month.
If you are working with other agencies or are carrying out certain activities in your team, you can of course cherry-pick the services that you require. We just need to be informed so that we can work together.
However, if you are not currently doing any marketing, we recommend following the strategy and services we recommend. This is because we can use our knowledge and experience to make the best impact on your business, balancing short-term and long-term strategies, and targeting the full marketing funnel.
At the end of the day, we want to make sure we’re making the very best impact on your business, and are always happy to explain our strategy.
There are no guarantees in digital marketing as there are too many factors outside of our control, such as:
So whilst we simply can’t guarantee specific outcomes due to the factors above, we can guarantee accountability, responsibility and a good partnership.
This ROI calculator helps you estimate how much revenue your marketing budget could generate based on your website performance and sales process.
Here’s what each part means:
Monthly marketing budget – How much you plan to spend on marketing (e.g. SEO, PPC, Paid Social).
Website traffic – How many visitors your website gets each month.
Website conversion rate – The percentage of visitors who generate leads or key events (fill out a form, call you, etc). Most websites convert between 2–5%.
Lead-to-sale conversion rate – The percentage of leads or key events that turn into paying customers. This varies by industry, but 10–30% is a common range.
AOV (Average Order Value) – The average amount each customer spends when they buy from you (we use this figure to estimate a profit based on your average customer).
Once you enter your numbers, the calculator shows:
Estimated leads – How many leads your website could generate.
Estimated sales – How many of those leads could convert into customers.
Estimated revenue – How much revenue that could generate.
ROI – Your return on investment, based on your budget and estimated revenue.
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Data-driven marketing to elevate the standards of internet marketing.
