Ahead Marketing is a digital marketing agency working throughout Hampshire and Surrey. Firstly, we create high-converting websites using CRO optimisation. We then promote the website through PPC and meta ads for short gains, and SEO for a sustainable long-term strategy. This integrated approach ensures there are always consistent leads being generated.
Our initial call will most importantly discuss your business objectives so we have a direction for the campaign. However, we also go through tracking, access permissions, CRO ideas and optional extras.
We research the demand for your business through keyword research, review competitors and audit your current site. All of this data informs our strategy on how best to reach your business goals.
We then implement our strategy, which will likely include CRO optimisations, followed by SEO, PPC and meta ads (or even an entire website redesign).
To maximise ROI, we tweak our optimisation and campaign settings to make performance improvements. Finally, we report results to our clients.
A website is the most ideal place to lead customers to action. If the website does not lead customers to action, that is a serious issue, as no amount of advertising will be able to fix it, only a redesign can.
We build websites with action in mind using CRO best practices.
WordPress is usually the preferred choice, however we have experience with many other CMS’s, including custom coded.
Google ads is an excellent method to generate traffic to your website. Using geographic and keyword targeting, we can reach your target market through search and display ads.
It is an excellent way to generate immediate traffic to a site, and the average ROI is 2:1, meaning that for every pound invested, you could generate two in return.
SEO is about getting your site listed in the organic search results, where once placed, offers increased conversions that are earned through trust. It is a highly sustainable and cost-efficient marketing method as placements last a long time. Unlike PPC where continuous investment is needed, SEO works long after your investment is paid. The key difference is also that you’re not constantly putting ads in front of visitors, instead, consumers are actively searching and finding you, which leads to higher conversion rates.
Meta owns Facebook, Messenger and Instagram and offers advertising across these channels. Through retargeting, lookalike audiences, geographic, demographics and interests, meta ads allow us to target a specific broad audience.
The advertising method is typically great at generating great awareness of your business, where we can reach lots of potential customers.
*Some projects delivered in collaboration with agencies during previous roles.
Please reach out if you have any further questions.
The purpose of our audit is to analyse the site so it informs us of what’s working well and what needs improvement. We look at:
Web traffic: How you’re currently generating traffic, what traffic channels are generating the most traffic, and performance of the site (engagement rate, bounce rate & conversion rate).
PPC & meta ads: We look at your campaign setups and make suggestions to further increase performance.
CRO: How we can further increase the conversion rate of the website, and establish a strong E-E-A-T (expertise, experience, authority & trustworthiness).
SEO: We look at the keyword performance of the site, looking at the percentage of branded and non-branded keywords as well as the keyword intents e.g. are you targeting enough transactional keywords. We also analyse opportunities for all three parts, on-page, off-page and technical SEO.
SEO typically takes 3-6 months to see the full extent of results. However, it does vary and if your site already has good off page SEO, we can expect to see results much faster. But typically, a brand new website will take much longer to generate results, as opposed to a website that has already been established for some time and has some degree of trust from Google.
Why does it take so long? It’s all to do with Google’s crawling speed, they crawl established sites much more regularly than a new site. Then to coincide with that, to appear in the rankings we must show expertise, experience, authority and trust signals.
Digital marketing is extremely worth it, here’s why:
Overall, you can’t expect to just throw money at something and expect it to work. With a digital marketing agency, you can ensure that things are done right, which results in optimised campaigns and a higher ROI.
Ahead Marketing is built on 3 main principles:
Data-driven: We research heavily and this preparation allows us to inform our decisions, so we can make the best decisions that will have the intended impact.
Transparency: Relationships can’t form with trust, which is why we are completely transparent with our clients. You can see what tasks we’re working on and have access to all our reporting analytics which populate from the data source.
Ethics: Marketers sometimes get a bad rap for being unethical. We want to make the world a better place, and what better way than to empower businesses. However, if a business goes against our ethics, then we don’t work with them. Similarly, with the way we operate, we wouldn’t do anything to manipulate the rankings or use any unethical business practices. We strive only to produce results that are earned, to ensure long-term success.
We combine these principles and strive to deliver marketing with the very best of standards.
We’d argue that it would not be cheaper; here’s why:
Our experts are cross-discipline marketers, who do SEO, PPC, meta ads, CRO and web design. If you were to hire an in house team, you’ll either have to find someone who can do all of these or hire individual people for each channel.
If you hire an in-house team who is not experienced, it could be an expensive mistake. We’ve got a proven track record and would be considered a lower risk.
Even if your long-term goal is to eventually have an in-house team, having a campaign with us for a few months to ensure stability, results and correct setups will put you in a great position to do so.
Our client app is a place you can go to at any time and get a glance of how progress is going. We have a checklist of tasks completed so you can see where we are and what’s in the pipeline. We also have our custom dashboard which gives you access to GA4, GSC, Google ads, Google Business Profile and meta ads. All of this data is derived right from the source, enforcing our values of transparency.
We also hold monthly calls and progress updates, which gives us a chance to answer any questions you may have and to clearly give context for the data.
In month 1, we usually have the majority of work to complete, research, strategy formulation, campaign setups and implementation, and we usually send updates for each of these steps.
Following month 1, communications can be tailored to you and be as frequent or as infrequent as you’d like.
Please see our case studies page where we have detailed explanations and metrics specific to a certain client.
There are no guarantees in digital marketing, and this is because results are ultimately determined by platform algorithms which constantly change.
However, we can guarantee that we will work to the best of our ability, utilising our experience and knowledge to give us the best chances of generating great results.
This ROI calculator helps you estimate how much revenue your marketing budget could generate based on your website performance and sales process.
Here’s what each part means:
Monthly marketing budget – How much you plan to spend on marketing (e.g. SEO, PPC, Paid Social).
Website traffic – How many visitors your website gets each month.
Website conversion rate – The percentage of visitors who generate leads or key events (fill out a form, call you, etc). Most websites convert between 2–5%.
Lead-to-sale conversion rate – The percentage of leads or key events that turn into paying customers. This varies by industry, but 10–30% is a common range.
AOV (Average Order Value) – The average amount each customer spends when they buy from you (we use this figure to estimate a profit based on your average customer).
Once you enter your numbers, the calculator shows:
Estimated leads – How many leads your website could generate.
Estimated sales – How many of those leads could convert into customers.
Estimated revenue – How much revenue that could generate.
ROI – Your return on investment, based on your budget and estimated revenue.
Prefer to message? Chat live now in the bottom corner.
Data-driven marketing to elevate the standards of internet marketing.
