Ahead Marketing is a digital marketing agency operating in Farnham. We are your go-to place to manage all things digital marketing, including web design, CRO, branding, SEO, PPC, meta ads and video production.
Our relationship first begins with a detailed onboarding call, where we discuss your target market, tracking and your business goals.
We then create a bespoke strategy to reach your business goals, which is all informed by research and data.
We then carry out our strategy, setting up campaigns, implementing CRO and creating high-converting landing pages.
We make further optimisations to our campaign setups to maximise ROI. We report clearly to you the effects of our work and what ROI you're getting back.
A website is the central hub to digital marketing, this is because we send all the traffic to landing pages through various traffic channels. This means a website needs to convert traffic into customers through effective layout, call to actions, display value proposition and communicate core messaging to your target market.
A website must also communicate your brand to set the very best first impression. We can aid in branding that we can use for all marketing channels.
WordPress is usually the preferred choice, however we have experience with many other CMS’s, including custom coded.
Google ads is a marketing platform where you pay for every time someone clicks on your ad. It is a fantastic way to get to the very top of search results for keywords, where we can start generating conversions almost immediately.
Through a mixture of display and search ads we can take advantage of the number of users on Google.
SEO is the process of ranking in the organic search results, which are the listings below the AI overview and ads listings. Most users understand that these listings will likely be the more trusted businesses, as they’ve earned their rankings and not paid their way to the top.
It’s also worth mentioning that implementing SEO best practices will also likely aid your visibility in AI platforms.
We can display ads on Facebook, Messenger and WhatsApp to take advantage of the large number of users on this platform. People using this platform are typically not looking for a solution to their problem; they are instead there for entertainment. Our ads must therefore raise awareness of your business and clearly explain value proposition, which is best done through engaging videos and creatives.
Book a meeting today to discuss your campaign in more detail.
*Some projects delivered in collaboration with agencies during previous roles.
Please reach out if you have any further questions.
Digital marketing is certainly worth the investment if you have a marketable business. For instance, PPC typically has an ROI of 2:1 meaning that for every pound spent, you can make £2 back. SEO, once working, typically beats that too.
We typically have 14 days of testing and refining to maximise our PPC and meta ads, but once up, they will generate results straight away.
SEO on the other hand is more of a long-term strategy, typically seeing results in 3-6 months, though this does depend on your website and a full audit will give us a clearer picture.
CRO works almost instantly and by tweaking a few things on your existing site, we can turn more visitors into customers.
Our service is designed to be done for you so you focus on the core operations of your business, which is possibly the biggest advantage of outsourcing your marketing to an agency.
However, our initial meeting will need to be in-depth so you can convey your business objectives thoroughly and give our campaigns a direction.
Our communication in month 1 of the campaign is typically much more involved by subsequent months as there are more things to set up, research, audit and implement than subsequent months.
Following month 1, communication can be as frequent or as infrequent as your preferences. We usually like to have a video meeting at the end of each month to go over results and answer any queries you may have. But we are also available anytime via email or telephone to answer any pressing questions.
We would argue that it would not be cheaper; here’s why:
Firstly, we operate across many different marketing channels and it would be challenging to find one person who has the expertise and experience in all of these areas. Meaning that if you can’t find one person, you will have to employ many different individuals.
Secondly, we already have the expertise and experience to carry out your marketing. An in-house person may not, and could therefore be a risk.
If eventually having your own in-house team is an aspiration, we recommend doing at least a few months with us so we can set up campaigns correctly for you, reducing the risk.
In our research phase, we audit your current site and marketing efforts against your competition, which informs us what we need to do in order to compete.
In our audit, we look at CRO, web traffic, conversion rates, engagement rates, bounce rates, on-page SEO, off-page SEO, technical SEO, Google ad campaigns, meta ad campaigns and conversion tracking.
For Google ads and SEO, we also conduct keyword research, which is the most important step for these campaigns. We look at the demand for certain keywords and analyse the intent behind them. Typically, we want to target bottom-of-the-funnel keywords that have a commercial or transactional intent. These are the keywords that will have the biggest impact on conversions, as opposed to navigational or informational keywords.
We also analyse the top 10 search results for certain keywords to again see what we need to do in order to compete, e.g. what to include in title tags, H1, continent lengths, header tag analysis and how many referring domains we need to rank competitively.
For meta ads, we look at what similar companies have done in the past, which is possible to view in the Facebook ads library. If you have any competitors in mind, we can certainly review those. We can then copy successful elements so that they too, will work for us.
This company embodies ethical, transparent and data-driven values. Let us explain further:
We believe in doing the right things and gaining results in an ethical manner to guarantee long-term results (we don’t do quick fixes or manipulation).
We are fully transparent with our data. All data we see from the source is what you see, and you can view this instantly in our custom dashboard, which just pulls all the data from GSC, GA4, GBP, Google ads and Facebook.
Lastly, all the decisions we make are not based on guesswork but on data. Every decision is carefully considered and reinforced by data.
We believe that these values are what set us apart from other agencies.
This ROI calculator helps you estimate how much revenue your marketing budget could generate based on your website performance and sales process.
Here’s what each part means:
Monthly marketing budget – How much you plan to spend on marketing (e.g. SEO, PPC, Paid Social).
Website traffic – How many visitors your website gets each month.
Website conversion rate – The percentage of visitors who generate leads or key events (fill out a form, call you, etc). Most websites convert between 2–5%.
Lead-to-sale conversion rate – The percentage of leads or key events that turn into paying customers. This varies by industry, but 10–30% is a common range.
AOV (Average Order Value) – The average amount each customer spends when they buy from you (we use this figure to estimate a profit based on your average customer).
Once you enter your numbers, the calculator shows:
Estimated leads – How many leads your website could generate.
Estimated sales – How many of those leads could convert into customers.
Estimated revenue – How much revenue that could generate.
ROI – Your return on investment, based on your budget and estimated revenue.
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Data-driven marketing to elevate the standards of internet marketing.
