marketing-for-blinds-company

Our marketing campaign has only been going on for 5 months, yet in that time we’ve seen some mighty results.

We first reached out to the client in February, and they just so happened to be launching a new website. Our work began in March where we worked on ensuring a seamless transition over to the new website by preserving the SEO they currently had and further improving upon it.

After a successful launch, we started to further build on their SEO and PPC campaigns, which both needed a complete overhaul and strategy.

After 5 months, we saw some fantastic results, and we keep meaning to book another in person meeting soon, but the client has been too busy for one! Which is always a great sign that our marketinghas been working.

The data below shows comparisons between the date of the campaign start date and the preceding period.

Impressive statistics

  • Google Ads cost per conversion decreased by 58%, making it much cheaper to get an enquiry
  • 105% increase in Paid sessions
  • 318% increase in Organic clicks
  • 146% increase in Organic sessions

Testimonial

“We’ve been working with Howard on the SEO for our family run blinds business for the last few months now and the difference has been fantastic. Howard is knowledgeable, proactive, and from the start we’ve felt he’s genuinely invested in helping our business grow.

One thing we love is the level of detail in their monthly reports. Everything is clearly explained, so it’s easy to see what’s been done, what’s improving, and what’s planned next!”

Organic traffic increases

Organic traffic:

  • Users: 1,261 (+146%)
  • Sessions: 1,913 (+146%)
Screenshot 2026-08-13 at 11.25.19

Google Search Console:

  • Clicks: 1.16k (+318%)
  • Impressions: 117k (+883%)
Screenshot 2026-08-13 at 11.33.03

Paid traffic increases

Google Ads traffic:

  • Users: 1,417 (+94%)
  • Sessions: 1,883 (+105%)
Screenshot 2026-08-13 at 11.30.13

Google Ads metrics:

All metrics went in the right direction:

  • Cost per conversion decreased by 58%, making it much cheaper to get an enquiry
  • Conversions increased by 135%
  • Click through rate (CTR) increased by 37%. Showing the optimisations made on the ads made them more enticing to click.
  • Clicks increased by 28%
Screenshot 2026-08-13 at 11.37.51

Conversions?

For all campaigns we track form submissions, phone numbers and even email clicks to cover all the ways consumer can get in touch. Over our time period, these were the results:

Form submissions:

  • Organic traffic: 149 (+170%)
  • Paid traffic: 153 (+104%)

Phone calls:

  • Organic traffic: 30 (+30%)
  • Paid traffic: 45 (+164%)

WhatsApp clicks:

  • Organic traffic: 31
  • Paid traffic: 30

*previous data not recorded

Email clicks:

  • Organic traffic: 21 (+110%)
  • Paid traffic: 16 (+77%)

Keyword rankings

This graph shows our page 1 rankings over time.

Screenshot 2026-08-13 at 14.53.47

These are our current keyword rankings:

blind fitters aldershot – ranks 1st
blind fitters cranleigh – ranks 1st
blind fitters ham – ranks 1st
blind fitters wimbledon – ranks 1st
blind fitters worcester park – ranks 1st
concealed blinds – ranks 1st
blind fitters east molesey – ranks 2nd
blind fitters godalming – ranks 2nd
blind fitters hampton – ranks 2nd
blind fitters haslemere – ranks 2nd
blind fitters kingston – ranks 2nd
blind fitters new maldon – ranks 2nd
blind fitters petersfield – ranks 2nd
blind fitters surbiton – ranks 2nd
blind fitters surrey – ranks 2nd
blind fitters twickenham – ranks 2nd
fitted blinds surrey – ranks 2nd
blind fitters guildford – ranks 3rd
blind installation london – ranks 3rd
blinds fitting london – ranks 3rd
blinds supplied and fitted – ranks 3rd
office blinds surrey – ranks 3rd

My approach

  1. Conduct a detailed audit, record all metadata of current site and rankings.
  2. Ensure on page optimisations, URLs and backlinks are consistent on the new site.
  3. Conduct market research and generate strategies for both SEO and PPC.
  4. Optimise Google Ads account, targeting relevant attainable search terms in the correct geo location and bidding strategies and ensure ads are optimised to encourage high CTRs.
  5. Further build SEO campaign with additional pages, enabling us to target previously untapped search terms. Further build off page SEO by acquiring citations and high quality editorial placements.
  6. Performance was then tracked and reported on.
headshot-light-gold

Howard Head. MSc

Marketing with standards.

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