fabbagirls-case-study

Susie from the wonderful FABBAGIRLS got in touch with us to redesign their website, where the goal was to make it more modern but also to appeal to the high end clients she was seeking to attract.

What happened next was a complete brand redesign where we laid out new guidelines to appeal to a higher end audience, reviewing:

  • Colour pallettes
  • Heading and body fonts
  • Tone of voice

After getting these basics out of the way we could ensure a consistent brand was being displayed across the website, and then we could redesign sections to best show off the FABBAGIRLS in the very best of light.

The transformation is illustrated below:

The full site is here: https://fabbagirls.com/

Homepage

Before

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After

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Before

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After

Screenshot 2026-09-07 at 12.44.58

Before

Screenshot 2026-09-07 at 13.05.03

After

Screenshot 2026-09-07 at 12.45.11

Before

Screenshot 2026-09-07 at 13.04.49

After

Screenshot 2026-09-07 at 12.45.20

Before

Screenshot 2026-09-07 at 13.34.50

After

Screenshot 2026-09-07 at 12.45.29

Before

Screenshot 2026-09-07 at 13.04.02

After

Screenshot 2026-09-07 at 12.45.38

Before

Screenshot 2026-09-07 at 13.04.57

After

Screenshot 2026-09-07 at 12.45.54

Before

Screenshot 2026-09-07 at 13.09.05

After

Screenshot 2026-09-07 at 12.46.08

Before

Screenshot 2026-09-07 at 13.05.23

After

Screenshot 2026-09-07 at 12.46.21

Gallery

Screenshot 2026-09-07 at 12.46.36

About

Screenshot 2026-09-07 at 13.15.51

Weddings

Screenshot 2026-09-07 at 13.15.34

Private parties

Screenshot 2026-09-07 at 13.15.14

Fully mobile responsive

Screenshot 2026-09-07 at 13.19.25

What we did:

  • New design conceptualised and created, then implemented on every page (34 in total)
  • SEO review of each page (removed cannibalisations, setup 301 redirects to preserve SEO). Re-wrote meta descriptions to be more aligned with a premium brand.
  • Tested new design across desktop, laptop and mobile devices, and ironed out any issues that arose.
  • Made a backup of the site, updated all plugins, updated the php, cleaned the database, ran a security scan and then another backup.
  • Optimised SEO, setup Google ads & meta ads to attract further traffic to the site.

“I really appreciate your work. It’s Brilliant!”

– Susie Webb

Overall, FABBAGIRLS now have a website built to perform.

Traffic increases

Screenshot 2026-09-07 at 14.00.17

Here we have employed a multi channel strategy encompassing SEO (Organic traffic), Paid Social (Meta ads) and Paid Search (Google Ads). 

  • Paid Social grew from 693 to 2,348 sessions – a 238.82% increase – and now accounts for 51.67% of all form submissions. Meta Ads were built to target high-intent audiences searching for luxury event entertainment.
  • Google Ads were introduced from a near-zero base (9 sessions previously). In the current period they delivered 1,465 sessions at a 66.83% engagement rate with 173 form submissions – the highest engagement rate of any paid channel.
  • Organic Search grew 25.77% session-on-session, with form submissions up 400%. The SEO work – page rewrites, structured data, location landing pages and title tag restructuring – is beginning to compound.
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Howard Head. MSc

Marketing with standards.

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