SEO for Fashion Brand

02/07/2025

Over 5 months, our SEO work generated an additional £28,211.15 in revenue, representing a 182% return on investment on a £10,000 SEO budget.

This client sells plus size women’s clothing online, the campaign was £2000 a month and they have been on board for 5 months now. We’ve seen some great results. The data below shows comparisons between the date of the campaign start date and the preceding period.

Impressive statistics

ROI = 2.82 (for every pound they spent, they received £2.82 in return!)
37.48% increase in Organic revenue
45.5% increase in Organic clicks
38.48% increase in Organic impressions

Organic traffic increases

Organic traffic:

Users: 34,393 (+33.8%)
Sessions: 50,332 (+35.93%)

Google Search Console:

Clicks: 42.2k (+45.5%)
Impressions: 4,210,000 (+38.48%)

Conversions?

In the attirbution channel we can also see Organic traffics role in improving the other traffic channels. Even though it was accredited to have 513.88 touchpoints, it also had 93.94 early touchpoints and 127.42 mid touchpoints. This essentially means that even though someone may have originally visited the site through paid search, Organic traffic also helped nurture them into a conversion. e.g. the early and mid points that led to that conversion!

As a result through Organic Traffic alone, we generated:

Additional Revenue: £28,211.15 (+37.48% from their total of £103,475.55)
ROI: 2.82 (for every pound they spent, they received £2.82 in return!)

Keyword rankings

This graph shows our page 1 rankings over time.

When we started, the client had 441 keywords ranking on page 1, and only 170 keywords ranked 1-3.

Today, they have 565 keywords ranking on page 1, with 309 keywords ranked 1-3.

That’s an additional 124 keywords ranking on page 1 in 5 months.

Most importantly, its 139 more keywords ranking in positions 1-3. This is key real estate in the search engines as the top 3 positions generate 52-64% of all clicks on page 1.

The keyword rankings are all national phrases highlighting their niche. Here’s a selection of some of the best:

mother of the bride outfits for over 70s – ranks 1st

plus size designer dresses – ranks 1st

plus size mother of the bride outfits for over 60s – ranks 1st

designer clothes for plus size ladies – ranks 2nd

mother of the groom outfits plus size – ranks 2nd

plus size clothes wedding – ranks 2nd

plus size mother of the bride outfits – ranks 2nd

plus size occasion wear – ranks 3rd

mother of the bride outfits for over 50s – ranks 3rd

My approach

Identify their niche in the market.
On-page optimisations were put in place to actively target selected keywords, this included assigning keywords to the most suited page and optimising the title tag, H1 tag, meta descriptions, adding SEO content and optimising images.
Performance was then tracked and reported on.