Ahead Marketing is a digital marketing agency in Surrey, Guildford, who specialises in SEO, Google Ads, meta ads and bespoke web design. These services contain a mixture of channels that can deliver short term gains or long term growth, when integrated, they provide a business the tools needed to deliver a balanced online marketing strategy.
A digital marketing agency has learnt the mistakes so that your business doesn’t need to. With the expertise and experience an agency brings, we can:
Whilst you could consider doing marketing yourself, it is a risk to do it all by yourself if inexperienced.
We begin with a strategy call where we deeply understand your business objectives. This call will be in depth and contain onboarding details needed before we can begin work. This includes access to tracking software and website.
After learning your business objectives, we conduct deep research on your competition, current marketing position and customer demand. We then generate a bespoke marketing strategy to realise your business objectives.
Then it is time to put our plan into action. With our integrated approach, we can utilise PPC or meta ads to generate the short term gains whilst our long strategy SEO gradually builds up. This ensures there is always traffic coming to the site, and conversions being generated.
Our campaigns take 14 days of testing before we can fully dial down on the ad groups that generate the most conversions (or tweak targeting for SEO). During this time we have tracking in place that inform us what’s working, and this data informs our decisions.
All of our online marketing efforts are only as effective as the pages they lead to. This is why we focus on website design that converts. If you already have a website we can implement conversion rate optimisation to ensure it generates a good conversion rate.
It is the percentage of website visitors that generates leads. The typical industry standard is around 2-5%. This means that for every 1000 visitors per month the average website generates between 20-50 conversions a month. As you can see, increasing your conversion rate by just 1% can have a profound impact on your business. And when we’re spending money acquiring every click, we need to ensure clicks lead to action.
WordPress is usually the preferred choice, however we have experience with many other CMS’s, including custom coded.
PPC (otherwise known as pay-per-click) is a marketing channel that uses bidding strategies to generate clicks and traffic to your website. Hosted on Google ads, we specialise in setting up and optimising search and display campaigns to ensure that every pound spent gives a return. Google ads typically has a 2:1 ratio, meaning that for every pound spent, you could earn two pounds back (though this depends on the pricing of your services / products).
Search engine optimisation is the process of making your website readable to search engines like Google. You see, search engines read a website much different than we do in that they read the html code. By finding out what keywords your customers are searching for we can optimise your website so that search engines understand it. Whilst it can take time to get rankings, once we have them, the rankings earnt generate a highly cost effective way to generate leads as the placements last and we aren’t paying for them like with PPC.
*Some projects delivered in collaboration with agencies during previous roles.
Meet us face to face online to discuss if we’re a good fit.
Please reach out if you have any further questions.
Firstly, you may find our pricing to be highly reasonable. Secondly, we want all our clients to succeed long term. This means that we need to generate a positive ROI on your marketing investment. For every pound spent (providing there is demand for your service) we should see measurable return, meaning you never lose money, but importantly have the opportunity to expand and scale your business.
This business is built from ethical, transparent and data driven values. All of our tracking data is tested and setup from the start of the campaign, and the data is available for view at any time through our client app (as well as tasks to be completed so you know what’s in the pipeline). After the initial 14 days of testing, we should start seeing a positive ROI.
The majority of our business is made through small businesses like yours. We understand that every customer means so much more to you than a large corporation, and seeing a small business succeed is one of the greatest feelings and the best thing about the job. We can certainly help small businesses with a limited budget, we just have to be realistic with our strategy and keyword targeting. I say this as if you want to go after a certain keyword in Google ads, and your budget restrains you from being able to compete against the average cost per click, you will always get outbidded from competitors. So it very much is a case of being tactical and allocate resources wisely to generate the best results.
We use a combination of marketing channels to generate short terms wins and long term growth. PPC and meta ads generate relatively quick results (though still requires 14 days of testing). SEO is generally considered to be a longer strategy, where results generally come in 3-6 months (though this is dependant on your sites backlink profile, as you may see results much sooner if your link profile is already strong).
We also carry out conversion rate optimisation on your website, and this work will have an immediate positive impact on your conversion rate and visual appeal of your site.
It will take 3 to 6 months to see the full extent of results of SEO. There are many factors that determine ranking in the search results:
But essentially, every unique keyword has its own level of difficulty to rank amongst the different sites in your niche. A more accurate answer can be provided once a keyword has been chosen.
However, the strategy we employ is ranking for many keywords, where we can increase the visibility of the site as a whole.
This is one of the benefits of outsourcing your marketing, as instead of doing it yourself, a qualified and experienced company can do it for you, freeing up your time to run your business.
From working in this industry for many years, I too have sadly heard many horror stories. This is partly why we have ethical, transparent and data driven values that underpin our business.
Transparent communication is key. You see it’s very easy to manipulate data to make it appear positive. However, we give you full 24/7 access to all of the data we see from the source, removing any possibility of manipulation.
All of our decisions are based on data. And the more data we have, the best informed we can make our decisions. This data could be conversion rate, competitor analysis, keyword search volumes, difficulty and CPC etc there are many factors that determine a successful campaign. We have access to tools like Ahrefs and Google keyword planner that deliver this data to best inform our decision making.
We believe in doing the right thing, which also includes working with the right businesses. If there is something that questions the integrity of our ethics, we shall not do that thing. The internet is sadly filled with many scammers and low quality services, especially in the digital marketing industry. We hopefully establish trust with all of our clients by meeting you face to face online with an honest conversation.
We have a timeline of tasks scheduled for each new client, all viewable from our client app and all of these tasks get completed in month 1. For subsequent months regular email updates and monthly calls will keep you informed of all our work carried out.
You can hire an in house marketing executive for your digital marketing. However, they may not have the experience to competently generate the results we can, especially cross discipline through SEO, PPC and meta ads.
It is our role to deeply understand your business, industry and target market, which we do through an in depth onboarding meeting, a marketing audit, detailed keyword research and competitor analysis. From these findings, we build a bespoke strategy.
We are a digital marketing agency based in Guildford, meaning we know the local area well. When driving through Surrey, we’ve known several occasions when we’ve seen our clients operating. The proof is in the pudding.
We’re more than happy to explain in detail the process and our expertise. However, if you’d prefer not to get bogged down with technical jargon, you can instead turn to the results which should speak for themselves.
This ROI calculator helps you estimate how much revenue your marketing budget could generate based on your website performance and sales process.
Here’s what each part means:
Monthly marketing budget – How much you plan to spend on marketing (e.g. SEO, PPC, Paid Social).
Website traffic – How many visitors your website gets each month.
Website conversion rate – The percentage of visitors who generate leads or key events (fill out a form, call you, etc). Most websites convert between 2–5%.
Lead-to-sale conversion rate – The percentage of leads or key events that turn into paying customers. This varies by industry, but 10–30% is a common range.
AOV (Average Order Value) – The average amount each customer spends when they buy from you (we use this figure to estimate a profit based on your average customer).
Once you enter your numbers, the calculator shows:
Estimated leads – How many leads your website could generate.
Estimated sales – How many of those leads could convert into customers.
Estimated revenue – How much revenue that could generate.
ROI – Your return on investment, based on your budget and estimated revenue.
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Data-driven marketing to elevate the standards of internet marketing.
