Digital marketing ROI calculator

This ROI calculator helps you estimate how much revenue your marketing budget could generate based on your website performance and sales process.

Here’s what each part means:

• Monthly Marketing Budget – How much you plan to spend on marketing (e.g. SEO, PPC, Paid Social).

• Website Traffic – How many visitors your website gets each month.

• Website Conversion Rate – The percentage of visitors who generate leads or key events (fill out a form, call you, etc). Most websites convert between 2–5%.

• Lead-to-Sale Conversion Rate – The percentage of leads or key events that turn into paying customers. This varies by industry, but 10–30% is a common range.

• AOV (Average Order Value) – The average amount each customer spends when they buy from you (we use this figure to estimate a profit based on your average customer).

Once you enter your numbers, the calculator shows:

• Estimated Leads – How many leads your website could generate.

• Estimated Sales – How many of those leads could convert into customers.

• Estimated Revenue – How much revenue that could generate.

• ROI – Your return on investment, based on your budget and estimated revenue.