SEO is the practice of appearing organically in the search results. You see, search engines don’t read a website the same as we do, they read the HTML code to understand what a page is about. SEO is the process of optimising your site so that search engines favour it.
Ecommerce SEO is taking this practice to online shopping, where once your site is ranked, is a highly effective way to generate sales online organically.
By optimising your product pages and site structure, we can help you turn organic search traffic into measurable revenue and sustainable growth.
The usual tactic is to initially focus on optimising your product category pages, where the traffic can then filter down to the product pages.
SEO ecommerce services
By ranking higher in search results, you attract more visitors who are actively looking for your products. This is a highly targeted form of traffic that is more likely to convert into sales.
Compared to paid advertising, which requires continuous spending, SEO is a long-term strategy that can provide a sustained flow of organic traffic without ongoing ad costs.
A high search ranking builds trust and authority. When a user sees your site at the top of the search results, they are more likely to view your brand as a reliable and credible source.
Effective SEO involves optimising your site for speed, mobile-friendliness, and easy navigation. These technical improvements not only boost your search rankings but also create a better shopping experience for your customers, leading to higher engagement and lower bounce rates.
A strong SEO strategy allows you to compete with larger brands by targeting niche keywords and attracting customers who might otherwise go to a competitor.
USING TOOLS :
Every decision we make is driven by data and research.
WordPress is usually the preferred choice, however we have experience with many other CMS’s, including custom coded.
We begin with a comprehensive audit of your website's technical health. This step is about laying a solid foundation by identifying and fixing issues that could be holding you back, such as slow page speeds, broken links, or crawl errors. This ensures search engines can properly find and understand your site, setting the stage for everything that follows.
We conduct in-depth research to identify the high-value keywords your ideal customers are using to find products like yours. We then use these insights to strategically optimise your product and category pages. This is where we create compelling, unique content and meta descriptions that not only improve your rankings but also entice users to click.
E-commerce SEO isn't just about products; it's about building trust and establishing authority. We develop a content strategy to attract and engage your audience through valuable resources like guides and articles. We also focus on earning high-quality backlinks from other reputable sites, which signals to search engines that your store is a trusted leader in its field.
Transparency is one of our core values, which is why this is a crucial step. We provide you with clear, jargon-free reports and dashboards that show the direct impact of our work on your traffic, rankings, and, most importantly, your sales. We continuously analyse this data to refine our strategy, ensuring your digital presence is always growing and delivering measurable returns.
*Some projects delivered in collaboration with agencies during previous roles.
Please reach out if you have any further questions.
Investing in SEO is a strategic decision that turns your website into a powerful, long-term asset. Unlike paid advertising, which stops working the moment you stop paying, SEO builds a lasting digital presence that continues to attract high-value traffic and generate sales, delivering a strong, sustainable return on your investment.
WordPress is highly SEO-friendly by design. Its clean code, intuitive structure, and vast ecosystem of plugins make it easy to implement advanced SEO techniques. However, without a strategic approach, these advantages can be overlooked.
The results of our SEO campaign will last a long time, provided you maintain the website, refresh old content and keep up to date with minor algorithm changes.
Effective SEO is one of the most cost-effective marketing strategies in the long term. Unlike paid ads that stop delivering traffic the moment your budget runs out, a strong organic presence continues to bring in leads and sales for years to come. We’ll help you see and understand the ROI, transforming your marketing from a cost into a powerful asset.
WordPress is highly SEO-friendly by design. Its clean code, intuitive structure, and vast ecosystem of plugins make it easy to implement advanced SEO techniques. However, without a strategic approach, these advantages can be overlooked.
The results of our SEO campaign will last a long time, provided you maintain the website, refresh old content and keep up to date with minor algorithm changes.
While plugins like Yoast SEO or Rank Math are powerful tools, they are not a substitute for an experienced strategist. They handle the technical framework but don’t perform the in-depth keyword research, competitive analysis, link building, or content strategy that a successful campaign requires. A plugin is a tool, not a full solution.
There are no guarantees in SEO, and this is because it’s not our decision to make you position 1, it is Google’s. Google is always changing its algorithms and trying to find the best way to rank websites so it can deliver the best experience to it’s customers.
That said, we guarantee that we are responsible for your SEO campaign and results. Using our SEO knowledge and experience, we take this to your industry where we research, finding the best search terms with the right intent for your unique business and implement white hat techniques that give your website the very best chances of performing well.
SEO is a fantastic way to generate quality leads organically, however, it is a long-term strategy (though this is dependent on your current off-page SEO, if good, it can take much less time).
Due to the fact that SEO is a long-term strategy, we usually recommend using another marketing channel that can deliver short-term results, like PPC or meta ads. We are then always ensuring that we have a way to generate leads, otherwise you are putting all your eggs in one basket, which is a risk.
SEO is a long-term investment, not a short-term strategy. While it can take a few months to see significant results, the impact is compounding and lasts indefinitely. We focus on measurable returns from day one through detailed tracking and transparent reporting, so you can clearly see how every action contributes to your growth.
While big brands may dominate for broad search terms, our strategy focuses on finding and capitalising on specific, high-intent keywords that a smaller, more agile business can win. This allows you to carve out your own niche, attract a loyal customer base, and compete effectively.
Paid ads can provide immediate traffic, but the cost per click can quickly eat into your profits. SEO provides a more cost-effective solution in the long run. By building your organic search presence, you reduce your reliance on continuous ad spend, ultimately lowering your customer acquisition costs and improving your overall profitability.
We recommend an integrated approach using both PPC for short gains and SEO for longer, sustainable growth.
This ROI calculator helps you estimate how much revenue your marketing budget could generate based on your website performance and sales process.
Here’s what each part means:
Monthly marketing budget – How much you plan to spend on marketing (e.g. SEO, PPC, Paid Social).
Website traffic – How many visitors your website gets each month.
Website conversion rate – The percentage of visitors who generate leads or key events (fill out a form, call you, etc). Most websites convert between 2–5%.
Lead-to-sale conversion rate – The percentage of leads or key events that turn into paying customers. This varies by industry, but 10–30% is a common range.
AOV (Average Order Value) – The average amount each customer spends when they buy from you (we use this figure to estimate a profit based on your average customer).
Once you enter your numbers, the calculator shows:
Estimated leads – How many leads your website could generate.
Estimated sales – How many of those leads could convert into customers.
Estimated revenue – How much revenue that could generate.
ROI – Your return on investment, based on your budget and estimated revenue.
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