Local SEO is the process of appearing organically in the search results for local search queries. e.g.
The general gist of local SEO is that people generally prefer to support their local businesses and shops, and that’s why keywords typically include a service followed by the location. With local SEO you don’t have to compete with the entire country for your services, instead you’re looking to dominate an area.
Your Google Business Profile also greatly helps with local SEO, and we will also require access to this to ensure the profile is fully optimised (correct business categories and sub categories). Having Google reviews on your GBP will greatly increase your visibility, we recommend reaching out to all previous clients for reviews, which is something you can start doing right away!
Local SEO services for small business
Local SEO empowers your business to get found by the customers who matter most: those in your your local community .
Local search is all about high intent. When a customer searches for a product or service near them, they are often ready to take immediate action. By ranking well, you make it easy for them to find your address, get directions, or call you directly. This directly translates online visibility into tangible, real-world business.
We understand that you want to attract the right kind of customers. Local SEO allows you to cut through the noise and target people in a specific geographic area. A staggering nearly half of all Google searches have local intent, meaning there is a massive, untapped audience of local customers looking for you right now.
Appearing in the top local search results builds instant trust with potential customers. Your ranking acts as a strong endorsement from Google, signaling that you are a reliable and relevant option in their area. This credibility is a key differentiator that can influence a customer’s decision to choose you over a competitor.
Unlike costly, broad-reaching ad campaigns, local SEO is a highly efficient investment. It focuses on converting a high-intent audience, leading to a much stronger return on investment. The fact that 28% of local searches result in a purchase within 24 hours proves that this strategy is designed to drive measurable revenue.
Local SEO is the great equalizer. It gives small and medium-sized businesses the opportunity to compete with larger, national chains by targeting specific, local keywords and serving a focused geographic area. By optimising for your local market, you can establish yourself as the trusted authority in your community, regardless of your size.
USING TOOLS :
Every decision we make is driven by data and research.
WordPress is usually the preferred choice, however we have experience with many other CMS’s, including custom coded.
We begin with a comprehensive audit of your existing online presence to identify any technical issues or inconsistencies that might be holding you back. This includes a deep dive into your Google Business Profile, on-site signals, and local competitors. The goal is to build a solid, data-driven strategy that lays the foundation for your success.
We conduct in-depth research to find the exact terms and phrases your customers are using to find local businesses like yours. This step goes beyond generic keywords; we identify local search intent and opportunities that connect your business with high-value, ready-to-buy customers in your area.
With a clear strategy and a list of high-value keywords, we get to work optimising your online presence. We ensure your Google Business Profile is fully optimised, your website is technically sound, and your business information is consistent across all key online directories. This step builds the core digital infrastructure needed for local visibility.
Transparency and accountability are at the heart of our process. We don't just set it and forget it. We continuously monitor your rankings, traffic, and customer engagement. Through clear reporting and ongoing analysis, we make strategic adjustments to ensure your local SEO efforts are always driving measurable results and continuous growth.
*Some projects delivered in collaboration with agencies during previous roles.
Please reach out if you have any further questions.
Local SEO helps local businesses become visible online. If you’re a local service-based business, SEO helps you generate leads from your specific service area. How? Let’s say you have a service area that’s a 10 mile radius from your town of Guildford. We can create landing pages for all of the main areas in that radius area, which could be targeting:
This strategy ensures you generate useful leads (that aren’t miles away) and you can become the trusted go-to company for the area.
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We specialise in local SEO strategies tailored for businesses in Surrey and the surrounding areas. We’ll optimise your Google Business Profile, build local citations, and create content that targets local search queries, helping you attract more customers from your community.
Citations are backlinks we can get from mentions on business listing sites. Think the yellow pages, but for the internet.Â
These are useful for our campaign as they are a great source of backlinks for our off-page SEO strategy. However, they also aid in improving trust signals from search engines. When they see that your business details are shared across more of the internet, they have more belei that you’re a real business.
SEO is a fantastic way to generate quality leads organically, however, it is a long-term strategy (though this is dependent on your current off-page SEO, if good, it can take much less time).
Due to the fact that SEO is a long-term strategy, we usually recommend using a marketing channel that can deliver short-term results, like PPC or meta ads. We are then always ensuring that we have a way to generate leads, otherwise you are putting all your eggs in one basket, which is a risk.
If you’re an ecommerce business or don’t service local services, then local SEO may not be needed, as our focus is elsewhere.
Unfortunately, no. Search engine algorithms and your competitors’ strategies are constantly changing. Ongoing optimisation is essential to maintain and improve your rankings. Our service is designed to be an active, continuous partnership that keeps your business ahead of the curve.
We understand that every pound needs to deliver a measurable return. We offer a transparent pricing structure and focus on proving the value of our work through clear data on traffic, leads, and sales. Instead of a monthly cost, we see it as a strategic investment in your business’s future.
While plugins like Yoast SEO or Rank Math are powerful tools, they are not a substitute for an experienced strategist. They handle the technical framework but don’t perform the in-depth keyword research, competitive analysis, link building, or content strategy that a successful campaign requires. A plugin is a tool, not a full solution.
There are no guarantees in SEO, and this is because it’s not our decision to make you position 1, it is Google’s. Google is always changing its algorithms and trying to find the best way to rank websites so it can deliver the best experience to it’s customers.
That said, we guarantee that we are responsible for your SEO campaign and results. Using our SEO knowledge and experience, we take this to your industry where we research, finding the best search terms with the right intent for your unique business and implement white hat techniques that give your website the very best chances of performing well.
This ROI calculator helps you estimate how much revenue your marketing budget could generate based on your website performance and sales process.
Here’s what each part means:
Monthly marketing budget – How much you plan to spend on marketing (e.g. SEO, PPC, Paid Social).
Website traffic – How many visitors your website gets each month.
Website conversion rate – The percentage of visitors who generate leads or key events (fill out a form, call you, etc). Most websites convert between 2–5%.
Lead-to-sale conversion rate – The percentage of leads or key events that turn into paying customers. This varies by industry, but 10–30% is a common range.
AOV (Average Order Value) – The average amount each customer spends when they buy from you (we use this figure to estimate a profit based on your average customer).
Once you enter your numbers, the calculator shows:
Estimated leads – How many leads your website could generate.
Estimated sales – How many of those leads could convert into customers.
Estimated revenue – How much revenue that could generate.
ROI – Your return on investment, based on your budget and estimated revenue.
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Data-driven marketing to elevate the standards of internet marketing.
