USING TOOLS :
Every decision we make is driven by data and research.
Understand how your goals and market stack up against your current SEO today.
Undertake keyword, market research and formulate a strategy to reach your goals.
Implementing strategy via on-page, off-page, technical SEO, and content uploads.
Live dashboards, ROI analysis, monthly reporting, feedback and strategy refinements.
*Some projects delivered in collaboration with agencies during previous roles.
Whether you’re launching something new, or would just like to get more information, we’d be happy to have a first meeting.
📋 What’s Included in the Free Consultation?
✓ Market & keyword analysis
✓ Website performance review
✓ Competitor snapshot
✓ No obligation — just insights
Please reach out if you have any further questions.
Investing in Search Engine Optimisation (SEO) can bring significant long-term benefits to your business. The main advantages include:
SEO achieves this by improving your website’s ranking in search engine results pages (SERPs). When your site appears higher for relevant keywords, more people see it, click through, and visit your site (increased traffic). Since these users are actively searching for what you offer, they are more likely to be interested in your products or services, leading to higher-quality leads and conversions (sales). (PPC and Facebook ads on the other hand, you have to get in front of users who are not actively searching for a solution to their problem or specific products).
Yes, in the long run, SEO is highly cost-effective. While there’s an initial investment in time or resources, the organic traffic it generates is essentially free. This means you don’t pay per click, unlike paid advertising. Over time, the return on investment (ROI) from SEO can significantly outweigh its initial cost. On Average, SEO delivers 5.3x return, outperforming PPC. It’s also cost effective as it makes your website a lot better through user experience, e.g. page speed, landing page design, technical resolutions – the work from SEO therefore improves all other digital marketing channels.
When your website consistently appears at the top of search results for keywords related to your industry, it signals to users that you are a trusted and authoritative source. People tend to associate high search rankings with credibility and expertise, which naturally enhances your brand’s reputation and awareness. Google will only want to deliver the best experience to it’s customers, that’s why only the best websites that are trusted, authoritative, show expertise and have great user experiences will get displayed at the top.
Absolutely. A significant component of modern SEO involves optimising your website for user experience (UX). This includes factors like fast loading speeds, mobile responsiveness, easy navigation, and clear content. A better user experience not only helps with SEO rankings but also keeps visitors on your site longer and improves their overall satisfaction. As mentioned, it also improves all other marketing channels – Facebook also only wants its customers to have a great user experience, if it sends traffic to somewhere unusable it won’t deliver that experience and would prefer not to send users there, even if they’re paying!
But aside from that, having a great users experience can also have a massive impact on your own traffic, leading to increased conversion rates, and in marketing, if you can increase your conversion rate by just 1% it will produce great results. e.g.
These statistics show the importance of not just getting traffic to a site, but maximising it!
Yes, SEO can be a powerful tool for levelling the playing field. By focusing on specific niche keywords, local SEO, or providing superior content, smaller businesses can often outrank larger competitors in organic search results, giving them a significant competitive advantage.
Google will always want to display the best results for the search query, so by targeting niche keywords, we can cut out our competition.
Let’s take for instance, a plumbing company.
Now if you try to rank for the keyword SEO company, you will be competing against the entire UK.
By adding your base location, you can instantly cut out most of the country to only attract the customers you want. e.g. SEO Guildford.
The results of SEO can be long-lasting. Once you achieve high rankings, they can persist for an extended period, provided you maintain your website, keep content fresh, and adapt to any minor algorithm changes. It’s an ongoing process, but the foundational work provides enduring benefits.
Definitely. SEO provides a wealth of measurable data through tools like Google Analytics and Google Search Console. You can track metrics such as organic traffic, keyword rankings, bounce rate, conversion rates, and more, allowing you to clearly see the impact of your SEO strategies and make informed adjustments. At Ahead Marketing, I ensure conversion tracking is setup from the very beginning (otherwise it’s like trying to shoot in the dark, all our actions have a reaction, and if we can’t measure it we can’t possibly know what’s working and what’s not). You get a live dashboard accessible 24/7 to see all this data, and I’m always more than happy to explain and customers how to use the platforms.
As a client, you will need to provide me:
We usually get all of this information in our first consultation.
I also require:
No, SEO is generally not a quick solution. It requires patience, as it can take several months, and sometimes even longer in highly competitive industries, to see significant results and achieve top rankings. If you need immediate traffic for a short-term campaign or product launch, paid advertising might be a more suitable option initially. But it all depends on your website, has it had SEO work before, is your domain older and more trustworthy, have you got quality backlinks and how does this match with the competition level of your industry? This is why an SEO audit is crucial in giving you a timeframe. I always like to kickstart a campign with both PPC and SEO as the paid ads will deliver instant results and fill the gap whilst the SEO campaign builds up.
SEO requires either a significant investment of time, training and money (if you manage it in-house) or a financial investment (if you hire an SEO agency or consultant). It’s an ongoing process, not a one-time fix, so budgeting for continuous effort is important. At Ahead Marketing, I very much treat marketing as an investment, for every pound you put in, you should get a return of investment.
No, there are no absolute guarantees in SEO, and any SEO agency saying otherwise is lying to themselves. Search engine algorithms are constantly evolving, and while best practices lead to strong results, no one can guarantee specific rankings or traffic levels. The outcomes are influenced by numerous factors, including competitor actions and algorithm updates. However, at Ahead Marketing, I guarantee that I’m experienced and have produced great results for past clients, and can expect to get great results for you too.
SEO is definitely an ongoing process, not a one-time task. To maintain rankings and adapt to algorithm changes, continuous monitoring, content updates, technical adjustments, and link building are necessary. It requires consistent attention to remain effective.
Yes, in extremely competitive industries, achieving top rankings can be very challenging and costly. It often requires a substantial and sustained investment of resources and a highly sophisticated strategy to compete effectively. This is also why I prefer to have a split approach in PPC and SEO, as it gives you another option at your disposal to beat competitors. I’ve worked in many competitive industries before and patience and expertise has proven very useful.
If your primary goal is to generate immediate sales for a new product launch, a limited-time offer, or to drive traffic quickly, paid advertising (like Google Ads or social media ads) will likely deliver faster results than SEO. SEO builds long-term organic growth, while paid ads offer immediate visibility.
In extremely niche markets with very low search volume, the return on investment for extensive SEO efforts might be limited. While some basic optimisation is always good, a significant investment might not yield enough organic traffic to justify the cost if very few people are searching for your specific offering. This is because if people aren’t searching for your solution, you have to spend resources on teaching people why they need your solution, this makes you go higher up the conversion funnel. However, our marketing audit will be able to weigh up your website amongst your market and determine a bespoke strategy that will yield the best results encompassing a mixture of digital marketing channels.
I’ve worked with many new industries and some were at the very forefront of their industry. Industries like AI agents, video intelligence for supermarkets & live event fan engagement tech I’ve worked in the past are almost forecasting that there will be demand in the future. A pre-emtive strategy as it were.
While powerful, SEO is often most effective when integrated into a broader digital marketing strategy. It complements other channels like social media marketing, email marketing, content marketing, and paid advertising, creating a more comprehensive and robust online presence. However, to go after one marketing strategy (a long-term strategy) you are essentially putting all your eggs in one basket which I wouldn’t reccomend, unless you already have an established website, in that case, results will come quicker.
This ROI calculator helps you estimate how much revenue your marketing budget could generate based on your website performance and sales process.
Here’s what each part means:
Monthly Marketing Budget – How much you plan to spend on marketing (e.g. SEO, PPC, Paid Social).
Website Traffic – How many visitors your website gets each month.
Website Conversion Rate – The percentage of visitors who generate leads or key events (fill out a form, call you, etc). Most websites convert between 2–5%.
Lead-to-Sale Conversion Rate – The percentage of leads or key events that turn into paying customers. This varies by industry, but 10–30% is a common range.
AOV (Average Order Value) – The average amount each customer spends when they buy from you (we use this figure to estimate a profit based on your average customer).
Once you enter your numbers, the calculator shows:
Estimated Leads – How many leads your website could generate.
Estimated Sales – How many of those leads could convert into customers.
Estimated Revenue – How much revenue that could generate.
ROI – Your return on investment, based on your budget and estimated revenue.
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Data-driven marketing to elevate the standards of internet marketing.
