WordPress SEO is the practice of optimising a website built on the WordPress platform to rank higher in search engines like Google. While WordPress is an excellent content management system (CMS) with built-in SEO-friendly features, it needs a strategic, hands-on approach to unlock its full potential.
Our approach goes beyond installing a single plugin. We focus on a holistic strategy that includes technical, on-page and off-page seo, all tailored specifically to the unique circumstances of your business.
WordPress SEO
By ranking for keywords your customers are searching for, you’ll see a significant increase in free, qualified traffic to your site.
Organic search visitors are often actively looking for a solution, making them more likely to become paying customers.
Unlike paid ads, organic rankings continue to drive traffic long after the initial investment, making it a highly sustainable and cost-effective marketing channel.
Optimising your site for search engines also means making it faster, more secure, and easier to navigate for your visitors.
A high-ranking website is seen as a credible and trustworthy resource, establishing your brand as a leader in your industry.
USING TOOLS :
Every decision we make is driven by data and research.
We start with a comprehensive audit of your WordPress site to identify technical issues and opportunities. We'll analyse your site speed, security, mobile-friendliness, and crawlability to build a clear, custom strategy that aligns with your business goals.
We'll uncover the keywords your target audience is using and create a content plan to capture that traffic. This includes optimising existing content and creating new, high-quality content that not only ranks well but also engages your visitors.
This is where we get to work. We'll implement on-page changes like optimising headings, meta descriptions, and images. We'll also build your site's authority through ethical off-page strategies that earn high-quality links and mentions from reputable sites.
Our work doesn't stop once you start ranking. We'll provide transparent, regular reports on key metrics like traffic, rankings, and conversions. We use this data to continuously refine our strategy, ensuring your campaign delivers a measurable return on your investment.
*Some projects delivered in collaboration with agencies during previous roles.
Let’s discuss your unique business goals. A helpful conversation to see if we’re a good fit to help you unlock the full potential of your digital presence.
Please reach out if you have any further questions.
We focus on a transparent, ethical, and results-driven process. We don’t promise rankings; we provide a clear roadmap and a real-time performance dashboard, so you always know what we’re doing and what impact it’s having on your business. We believe in building a long-term partnership based on trust.
Accountability is one of our core values. We provide detailed monthly reports and give you access to a dashboard that shows your progress on key metrics like traffic, rankings, and conversions. Our goal is to demonstrate a clear return on your investment, not just deliver jargon-filled reports.
We specialise in local SEO strategies tailored for businesses in Surrey and the surrounding areas. We’ll optimise your Google Business Profile, build local citations, and create content that targets local search queries, helping you attract more customers from your community.
Effective SEO is one of the most cost-effective marketing strategies in the long term. Unlike paid ads that stop delivering traffic the moment your budget runs out, a strong organic presence continues to bring in leads and sales for years to come. We’ll help you see and understand the ROI, transforming your marketing from a cost into a powerful asset.
WordPress is highly SEO-friendly by design. Its clean code, intuitive structure, and vast ecosystem of plugins make it easy to implement advanced SEO techniques. However, without a strategic approach, these advantages can be overlooked.
The results of our SEO campaign will last a long time, provided you maintain the website, refresh old content and keep up to date with minor algorithm changes.
No, SEO is a long-term strategy. While some technical improvements can have a quick impact, it typically takes 4 to 6 months to see significant results. Think of it as building a strong foundation for your business—it takes time, but the payoff is sustainable growth. If you already have that foundation in place, our optimisations can have a faster impact. An audit will reveal where you stand and give us an idea of a time frame.
Unfortunately, no. Search engine algorithms and your competitors’ strategies are constantly changing. Ongoing optimisation is essential to maintain and improve your rankings. Our service is designed to be an active, continuous partnership that keeps your business ahead of the curve.
We understand that every pound needs to deliver a measurable return. We offer a transparent pricing structure and focus on proving the value of our work through clear data on traffic, leads, and sales. Instead of a monthly cost, we see it as a strategic investment in your business’s future.
While plugins like Yoast SEO or Rank Math are powerful tools, they are not a substitute for an experienced strategist. They handle the technical framework but don’t perform the in-depth keyword research, competitive analysis, link building, or content strategy that a successful campaign requires. A plugin is a tool, not a full solution.
There are no guarantees in SEO, and this is because it’s not our decision to make you position 1, it is Google’s. Google is always changing its algorithms and trying to find the best way to rank websites so it can deliver the best experience to it’s customers.
That said, we guarantee that we are responsible for your SEO campaign and results. Using our SEO knowledge and experience, we take this to your industry where we research, finding the best search terms with the right intent for your unique business and implement white hat techniques that give your website the very best chances of performing well.
SEO is a fantastic way to generate quality leads organically, however, it is a long-term strategy (though this is dependent on your current off-page SEO, if good, it can take much less time).
Due to the fact that SEO is a long-term strategy, we usually recommend using a marketing channel that can deliver short-term results, like PPC or meta ads. We are then always ensuring that we have a way to generate leads, otherwise you are putting all your eggs in one basket, which is a risk.
This ROI calculator helps you estimate how much revenue your marketing budget could generate based on your website performance and sales process.
Here’s what each part means:
Monthly marketing budget – How much you plan to spend on marketing (e.g. SEO, PPC, Paid Social).
Website traffic – How many visitors your website gets each month.
Website conversion rate – The percentage of visitors who generate leads or key events (fill out a form, call you, etc). Most websites convert between 2–5%.
Lead-to-sale conversion rate – The percentage of leads or key events that turn into paying customers. This varies by industry, but 10–30% is a common range.
AOV (Average Order Value) – The average amount each customer spends when they buy from you (we use this figure to estimate a profit based on your average customer).
Once you enter your numbers, the calculator shows:
Estimated leads – How many leads your website could generate.
Estimated sales – How many of those leads could convert into customers.
Estimated revenue – How much revenue that could generate.
ROI – Your return on investment, based on your budget and estimated revenue.
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Data-driven marketing to elevate the standards of internet marketing.
